3 Ways TV Advertising Is Becoming More Effective

I know… The title is a statement that you don’t see very often these days; I however believe it’s true.  The reason TV Advertising is becoming more effective than ever before is a combination of several factors in play right now. Some of these factors may even be viewed as the “arch enemy” of the very medium itself. When you have lemons turn them in to lemonade right? Here are some way’s TV has been doing just that.

Factor Number One: Targeted Programming. The first reason for TV advertising becoming more effective is a more qualified customer viewing select programming.  There is more effective, more on target programming out there than any other point in HISTORY. Instead of being passively viewed by huge masses where most could care less about your commercial, you can now reach a viewer who is engaged in a program that relates to what you are advertising. Giving you a much higher chance of connecting and converting. Don’t believe me? Just look at the tra-gillions of shows you could care less about on cable! Guess what! Millions of others out there DO care about those shows! Each niche show is another outlet for niche marketing.

Factor Number Two: Social Media. Some view it as a battle between TV and Social media, when in fact Social Media is HELPING drive TV views! Prime example – The VMA’s, when Beyoncé’ showed off her baby bump or Lady Gaga came out dressed as a man, the social media world LIT UP!  So did millions of TV sets! People didn’t watch the clips second hand the next day on YouTube, they watched it live on TV as in real time they found out about what was going on through social media. They also stuck around to see the rest of the show… and the advertising. This happens with all TV shows now. If something is happening on a sitcom I can guarantee you that it is being talked about on social media seconds after it airs live. Social Media is driving more viewers back to the glowing box in the middle of the room.

Factor Number Three iPad’s and Laptops: The computer is no longer the escape box in the den or extra bedroom. It’s on our laps, in our hands and lives in our hands at all times. Most of the time at home, that place is in front of the TV. Is it a distraction? – Yes. HOWEVER if you are in-tune with this fact, you can tailor your message on TV to the viewer who has the net at their fingertips with a ploy to visit your website or get your app for a FREE burger, gift card, or stick of deodorant. Offer them something FREE on TV, and you will grab their attention, and not only get their eyes for 10 seconds, but for the following 5 mins while they go to your site and get the goods you promised in the TV advertising. If your product is any good, you will likely have a customer for much longer than that initial 10 seconds on screen.

If you ever need help creating an effective professional TV, Radio, Web, or Video Commercial please give me a call. It's what I do! I have hundreds of clients who would be happy to tell you that that our work doesn't "suck". My direct line is (231)468-9972. Or you can email me tony@televisionadvertisingexperts.com . You can see samples of our work at http://www.televisionadvertisingexperts.com and http://www.bestradiocommercials.com . 

3 Ways to Make Your TV Advertising Effective

Any business that utilizes TV advertising knows that there is a fine line between catchy and effective. If you try to be too "catchy" or "creative" the viewer can lose sight of what the message is all about. You may succeeded in keeping their attention and making them laugh, but you will have failed at bringing them in as a potential customer. If you go over the top on what your biz is all about, you lose them in a fit of boredom. So what can you do to make your TV advertising soar above these hurdles and pitfalls to stand out with success on the screens? Here are three simple principles to remember when creating your TV Advertising message.

#1 Get a better Focus: All too often I see and hear businesses trying to cram a little bit of everything into a thirty second message. Their thought process is "I want to show off all the amazing things we can do!". While in theory, that's not a bad idea. In a realistic world of ADD attention spans and constant bombardment of crap commercials, it is the last thing you should do in a TV advertising message. You need to focus in on who you are trying to reach with your specific message. If that is a 28 year old female with a mid-level income who lives in the burbs, your message needs to speak to THAT person. Try to craft a message that reaches her AND her 60 year hold Harley loving hermit uncle who lives in a trailer 30 miles out of town and you will FAIL. While your biz may target each customer in some way, a combo message cannot. So focus your message on your prime target, if there are multiple targets - create multiple commercials with a unique focus for each ad.

#2 Get a Better Commercial: FREE IS NOT ALWAYS BETTER. I cannot stress this enough. Especially when it comes to commercial production. I know the TV station may be offering "FREE" or super cheap production, but YOU WILL GET WHAT YOU PAY FOR. If you are going to invest in an air plan on TV why wouldn't you invest in commercial production that looks good and is created by people who know how to take your message and make it work. Generic pan shots of your storefront and specials flashed across the screen just won't cut it. You wouldn't buy a house and never get the power hooked up because it was an "added expense", don't cut the power to your TV advertising campaign before it starts. Hire an outside TV production company to make something GOOD!

#3 Make a Better Offer: This is where you need to really look at what your customers want from you, what can you give them that would make you stand out by leaps and bounds above your competition? Don't buy into BS like "we have better service" or "we have better selection", because while that may be true - Your customers are sick to death of hearing that! They don't care. They want a real offer from you, what can you bring to the table that no one else can or is willing to do. Find that hot spot, get it in your TV advertising and you will be golden.

And oh yea… If you ever need help creating an effective professional TV, Radio, Web, or Video Commercial please give me a call. It's what I do! I have hundreds of clients who would be happy to tell you that that our work doesn't "suck". My direct line is (231)468-9972. Or you can email me tony@televisionadvertisingexperts.com . You can see samples of our work at http://www.televisionadvertisingexperts.com and http://www.bestradiocommercials.com .

3 Ways Radio Commercial Testimonials can be Effective

You hear them all the time in radio commercials. Customers raving about a select business or service. However, not all radio commercial testimonials are created equal. The old rule of "any exposure is good exposure" does not apply here. If you heard someone talking about a service you were contemplating using, and it came across as very "forced" or "fake" - It may taint your idea of the service. It may even make you feel as though they were trying to "cover up" something... otherwise... why would they have "fake" customers talking about them? Even if that is not the case, that is the perception to the consumer. However when a radio commercial testimonial ia delivered in a genuine and sincere tone - it can be super successful! Here are the three keys to a successful radio testimonial.

The first key that you should have on your radio testimonials are real people. It sounds obvious, but more times than not testimonials are bogged down with bad voice actors reading from scripts written by the business owner in only the way a business owner would describe their business. The average customer does not walk into a store and say "wow, you have the best selection and the lowest prices around - with deals starting at 9.99 - that's amazing!!". You know your business better than your customers - so you talk in "owner speak". If you want your testimonials to sound real AND connect. They need to come from the way your customers talk. How do you know what they are saying... Ask Them! Whey they talk about your business they my describe it in ways you never thought of.

The second key to a successful radio testimonial is not TELLING people what to say. Too often, I have clients bring me REAL customers who want to talk about their business. Then I see them walk into the studio with a script in hand! Newsflash! They are not talking about your business at this point, they are reading from a script you gave them, and might a I add... this is the worst type of testimonial. At least an actor can make an attempt at sounding real. Joe Blow with a script in his and is going to butcher what you want him to say about your business like you wouldn't believe! No scripts when it comes to testimonials... Just questions... Questions that the people who are being recorded do know know in advance!

The third successful radio testimonial key is - Keep it customers only. No one wants to hear your children talk about "daddy's store" or your wife make some stupid off handed remark about her husband or vice verse. People want to hear what other people just like them thought about your business - period! Keep the children talking and spouse jokes for the Christmas party presentations.

An effective marketing plan starts with an experienced marketing team. If you have any questions about TV Advertising or Radio Advertising call me anytime - (231)468-9972 or email us here. Or visit http://www.bestradiocommercials.com .  My company has been one of the most trusted names in Television Advertising and Radio Advertising for years.