Word of Mouth... on crack

How do you rise above marketing clutter and stick in the minds of your customers - A great slogan? A memorable commercial? A stand-out logo? All three are very important - Let's view these as "Hooks".

Once a potential customer is on the hook, you have their attention for a very limited time, don't loose it! This is where the "Call to Action" comes into play. We're going to examine a "Call to Action" often times over-looked - the very powerful "Customer Testimonial".

What your customer has to say about you in their own words, is one of the most powerful marketing tools in your "call to action" arsenal. If what your customers say is positive, USE IT! It may be in the form of an e-mail, it may be a verbal "I love what you do" mentioned in passing, whatever it is - you need to let other potential customers know about it. Not because you want to boast about how great you are, but because your potential customers WANT TO KNOW WHAT OTHERS THINK ABOUT YOU. Offer it up, because they are looking for it.

When you re-iterate a quote from a satisfied customer, you are sending out an un-spoken message of Competency and Trust-worthiness (the two most important things in growing your business). You wont be coming across as boasting or bragging, because you're not the one saying how great you are - a customer is saying it...About You! Now that is powerful. Furthermore, If you do have very satisfied customers, there is nothing wrong with letting the world know about it! Remember - your potential customers WANT TO KNOW WHAT OTHERS THINK ABOUT YOU.

The next time you get that positive thank you email save it! If you hear a positive comment in passing, ask that happy customer if they would be so kind as to drop you an email or a letter explaining their thoughts about your products or services (maybe give them a discount or a coupon for their time).

These little gems of feedback are priceless when it comes to building a great reputation for your business. They can be used in any and every form of marketing. Put them on your website, have them repeated in radio commercials, lay them out in print. Just be sure to use them, and use them often!





I've helped many of my clients translate these quotes from clients into effective radio commercials and eye-catching graphics for web and print use. I would love the opportunity to help you too! Feel free to call or email anytime to discuss how we can communicate the positive reviews you receive to the masses!

An effective marketing plan starts with an experienced marketing team. If you have any questions about TV Advertising or Radio Advertising call me anytime - (231)468-9972 or email us here. Or visit http://www.bestradiocommercials.com .  My company has been one of the most trusted names in Television Advertising and Radio Advertising for years.

Plan Now for Stimulus Package Profits

Plan Now for Stimulus Package Profits
Your target customers will likely have an extra $300 - $1200 burning a hole in their pockets in the coming weeks. This extra spending money is thanks to the recently approved economic stimulus package. Will your target customers spend this new found money with you? More importantly, will they REMEMBER to spend it with you?

Bottom line - If you want this money spent with your business, your business NEEDS TO BE TOP OF MIND with your target customers. When your customers get their checks, they need to think "Hey, I heard X-business is having that great sale, I have this extra money, I need to check that out". The only way to have this effect is to start planning your marketing campaign now.

On average, it will take 3-6 weeks of a consistent and creative marketing campaign to create Top-Of-Mind awareness for your products or services. Don’t miss the window to start a buzz campaign for your products or services. Starting a campaign when the checks are sent out, or shortly after, will put you behind the competition. You need to create a sense of urgency in your target customer’s minds now, before they get their checks.

How do I create BUZZ?
Speak the language of your customers! Talk about what they are talking about – frequently and in the places they are! The BIG 2 effective communicators – Radio and E-mail marketing. Since the stimulus package was announced, people have been thinking about what they will do with their checks. Address this throughout your marketing campaigns! Tie in the checks they will be receiving to your products or services in a simple, to the point campaign.

Radio
Radio is the venue I've seen work for hundreds of people. Why? Because they advertised consistently with a clear call to action message. There is no other medium that can effectively reach as many people at one time, in so many places. A consistent and a focused approach are key factors. Read my article "how to buy radio" for details on how to target your specific customers effectively.

E-mail marketing
This will only work if your customers trust you, and you maintain a good reputation in your customer’s inbox. If you have a positive in-box reputation, I highly suggest using E-mail Marketing in combination with 1-2 forms of other marketing to solidify the top of mind placement you are looking for. E-mail marketing on its own, will not be enough. But it is a great way to re-enforce top-of-mind awareness for your product or service.

There are countless venues of marketing to get your message out. Combining these venues with Radio and/or an Email marketing campaign could be a ticket to large profits as your target customers head out to use their stimulus check.

If you have any questions, or would like to discuss a custom campaign for your business, feel free to call or email me anytime.


An effective marketing plan starts with an experienced marketing team. If you have any questions about TV Advertising or Radio Advertising call me anytime - (231)468-9972 or email us here. Or visit http://www.bestradiocommercials.com .  My company has been one of the most trusted names in Television Advertising and Radio Advertising for years.

Business Podcasting - Right Place, Right Time?

You hear the term "podcasting" all the time. But what exactly is it, and is it anything you should be thinking about?

What is it?
Simply put, a podcast is an mp3 audio download from a website designed to inform and entertain anyone who downloads it (think of it as an entertaining radio program that can be listened to on any computer or mp3 player at any time). Many businesses are offering podcasts on their websites that discuss issues important to their target customers.


What can it do for business?
For example, Swift Auto Repair may offer a podcast on its website that offers tips for keeping up on car repairs, or trends in the auto industry. Swift Auto Repairs podcast is offering a useful resource to its target customers. The ROI is the top-of-mind awareness created for Smith Auto Repair. When listeners need a product in relation to what was discussed, Swift Auto Repair is the first business that comes to mind. That customer may also send friends to Swift Auto Repairs website to listen to the podcast, resulting in viral marketing.


Who is listening?
If you have a website, anyone and everyone who visits could be a listener to your podcast. The amount of people in the US who listened to podcasts increased by 18.5 Million in 2007. This number continues to grow dramatically as more and more websites and businesses are offering podcasts to their customers. Its predicted that by 2010, the total podcast audience in the US will reach 65 million. Bottom line, "if you offer it, they will listen."


How is it done?
Luckily, you don't have to be a "professional broadcaster" to have your own podcast. Most business that use podcasting, work with a professional host that leads the show, with the business owner acting as the guest - sharing their knowledge on the topic or industry of discussion. These podcasts emulate radio programs, and have a true competent and professional sound to them. Featured guests from with-in a selected industry, listener emails and letters are also popular features of a business podcast.


What does it cost?
This depends on what is all involved in your podcast and who you select to work with. If you decided to record it yourself without the help of a professional, your only costs would be a microphone and sound editor software. If you wanted a truly professional sound, there are several companies that offer assistance. Prices vary from business to business, however on average it should cost no more than $500 per podcast (Beware of people who price gouge for $1000's of dollars for such a service). If you figured very conservatively "20- 40 peoplel listen to your podcast and use your services because of it" your ROI could be huge. For suggestions on professional podcasting companies, feel free to contact us.


Right Place Right Time
With the evolution of the podcast hitting the mainstream right now, we are sitting at the critical "Right Place, Right Time" state. With-in the next 1-3 years your competition will likely be offering a podcast on their website. If neither of you are podcasting at this point, now is the perfect time to beat them to the punch and create an established base of loyal listeners and customers who rave about your knowledge and service! If you are ahead of your competition's podcast by 1-3 years, you will be THE trusted source for information in the medium.


An effective marketing plan starts with an experienced marketing team. If you have any questions about TV Advertising or Radio Advertising call me anytime - (231)468-9972 or email us here. Or visit http://www.bestradiocommercials.com .  My company has been one of the most trusted names in Television Advertising and Radio Advertising for years.

Effectively Communicate with Your Customers

PROBLEM:
You have a friend, colleague or even worse, a competitor who is having phenomenal success communicating with their customers through their radio commercial or marketing campaign... However you're not, or have no idea how to be?

We're going to examine one of the many possible factors that could be the cause of this. It could be the "Ease of Contact" between you and your potential customer. This is a problem I see all too often. Its quite simple to fix, unfortunately often times be overlooked.

Its very easy to throw away thousands upon thousands of dollars on advertising if your customers don't have a SIMPLE way of getting in contact with you. Even with an intriguing commercial that catches the attention of a potential customer. You will completely loose that open door you've created if you slam it shut with a complex or un-memorable phone number or website.

I've had several new customers come to me with this dilemma. I always stress a very simple rule to them: Keep It Simple

No one is going to remember "Call 316-672-8901" No matter how often it is repeated. Or "visit double-you, double-you,double-you, dot my business dot com slash great deals slash radio sale". NO ONE, No matter how photogenic their memory
will retain this information when they need it. People will hear the random combination of numbers above as just that, a random combination of numbers, NOT a phone number. The brain is not equipped to retain information this way. When trying to recall the web address above, will recall it in the wrong order, often times with words that were never even used.

You may reason with yourself, "If its important to them, they will remember it... Right?". Wrong.

Often times radio advertisers will connect with hundreds if not thousands of potential customers. However, only a fraction will become real customers because only a few were able to recall the information needed to follow through. Because all too often, this information is poorly communicated. However, hundreds if not thousands, WANT TO FOLLOW THROUGH. Although many can't recall how to due to poor communication.

SOLUTION #1
Simple Number. There are some GREAT vanity number services out there. Services that can give you numbers like - 1-800-NEW-CARS to 1-800-NEW-HOME. Using numbers like these, or a SIMPLE web address in your radio advertising is a KEY to the success of your business.

Plus some vanity number services provide you with AMAZING tracking data on every single person who calls your number. Everything from their address, household income, time of call, date of call, medium from which they got your phone number,
and much, much more. All of which is great information to have when it comes to building up a customer database, and track effectiveness of a commercial campaign. Even if your not having your commercials produced through us, feel free to contact
me for a recommendation on some great vanity phone number services that could transform your advertising!

SOLUTION #2
Simple Web Address. This one is simple. If you sell chocolate, try to have a web address such as "lovechocolate.com" or "eatchocolate.com". Something simple and physical. Not "www.ignieseandsons-chocolatefactoryandtours.com" or even worse
"ignieseandsons-chocolatefactoryandtour.com/radio". With the thought of adding the "/radio" to help "track" your marketing. Doing this tracks nothing other than the fact that people don't know how to spell the name of the business, remember the dash between words and the slash radio at the end.

Even if you have an existing website, the $5 a month it may cost to buy a referring domain to your existing site could be worth it 1000x over if you give your customers a simple address to remember.

An effective marketing plan starts with an experienced marketing team. If you have any questions about TV Advertising or Radio Advertising call me anytime - (231)468-9972 or email us here. Or visit http://www.bestradiocommercials.com .  My company has been one of the most trusted names in Television Advertising and Radio Advertising for years.