Effectively Communicate with Your Customers

You have a friend, colleague or even worse, a competitor who is having phenomenal success communicating with their customers through their radio commercial or marketing campaign... However you're not, or have no idea how to be?

We're going to examine one of the many possible factors that could be the cause of this. It could be the "Ease of Contact" between you and your potential customer. This is a problem I see all too often. Its quite simple to fix, unfortunately often times be overlooked.

Its very easy to throw away thousands upon thousands of dollars on advertising if your customers don't have a SIMPLE way of getting in contact with you. Even with an intriguing commercial that catches the attention of a potential customer. You will completely loose that open door you've created if you slam it shut with a complex or un-memorable phone number or website.

I've had several new customers come to me with this dilemma. I always stress a very simple rule to them: Keep It Simple

No one is going to remember "Call 316-672-8901" No matter how often it is repeated. Or "visit double-you, double-you,double-you, dot my business dot com slash great deals slash radio sale". NO ONE, No matter how photogenic their memory
will retain this information when they need it. People will hear the random combination of numbers above as just that, a random combination of numbers, NOT a phone number. The brain is not equipped to retain information this way. When trying to recall the web address above, will recall it in the wrong order, often times with words that were never even used.

You may reason with yourself, "If its important to them, they will remember it... Right?". Wrong.

Often times radio advertisers will connect with hundreds if not thousands of potential customers. However, only a fraction will become real customers because only a few were able to recall the information needed to follow through. Because all too often, this information is poorly communicated. However, hundreds if not thousands, WANT TO FOLLOW THROUGH. Although many can't recall how to due to poor communication.

Simple Number. There are some GREAT vanity number services out there. Services that can give you numbers like - 1-800-NEW-CARS to 1-800-NEW-HOME. Using numbers like these, or a SIMPLE web address in your radio advertising is a KEY to the success of your business.

Plus some vanity number services provide you with AMAZING tracking data on every single person who calls your number. Everything from their address, household income, time of call, date of call, medium from which they got your phone number,
and much, much more. All of which is great information to have when it comes to building up a customer database, and track effectiveness of a commercial campaign. Even if your not having your commercials produced through us, feel free to contact
me for a recommendation on some great vanity phone number services that could transform your advertising!

Simple Web Address. This one is simple. If you sell chocolate, try to have a web address such as "lovechocolate.com" or "eatchocolate.com". Something simple and physical. Not "www.ignieseandsons-chocolatefactoryandtours.com" or even worse
"ignieseandsons-chocolatefactoryandtour.com/radio". With the thought of adding the "/radio" to help "track" your marketing. Doing this tracks nothing other than the fact that people don't know how to spell the name of the business, remember the dash between words and the slash radio at the end.

Even if you have an existing website, the $5 a month it may cost to buy a referring domain to your existing site could be worth it 1000x over if you give your customers a simple address to remember.

An effective marketing plan starts with an experienced marketing team. If you have any questions about TV Advertising or Radio Advertising call me anytime - (231)468-9972 or email us here. Or visit http://www.bestradiocommercials.com .  My company has been one of the most trusted names in Television Advertising and Radio Advertising for years.

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