The Marketing Seed

Marketing. Something every business needs to ensure success, yet it can also be one of the most frustrating tasks on a to-do list. Sometimes being pushed to the side or given up on prematurely. Trust me, I know how frustrating it can be! I too am a very “results now” driven personality type. I’ve learned though, when it comes to marketing of my business and the business of my clients, a little patience goes a long ways!

Here’s a helpful thought – Think of a marketing plan as an apple seed. When you first put that piece of marketing out there - a radio commercial for example, you’ve planted a seed. Every time that commercial airs and the same group of people hear it over and over, that seed sprouts, begins to grow, and eventually starts to spread roots. Just as with an actual seed, this does not happen overnight. It takes time to bear fruit. It also takes the right soil (station) and food (message). If that message is given the time it needs to spread roots and grow in the minds your potential customers, there is no telling how much fruit it will bear. No tree will bear fruit after only one day or week, just as almost any form of marketing won’t produce results in a small time frame.

It takes 3 things to see results from a seed and marketing: The right venue/station(soil), food (message), and Time to grow.

It’s a simple analogy, but helps to put your marketing initiates in perspective in moments of frustration. It may even add a new layer of perspective to previous marketing attempts.

An effective marketing plan starts with an experienced marketing team. If you have any questions about TV Advertising or Radio Advertising call me anytime - (231)468-9972 or email us here. Or visit http://www.bestradiocommercials.com .  My company has been one of the most trusted names in Television Advertising and Radio Advertising for years.

Avoid A Marketing Meltdown

I see it all to often. A business with a great product or service. They stretched all their marketing dollars "testing" multiple marketing venues and still no one knows about the product or service. They simply spread themselves too thin on the venues of marketing, and never made the commitment to using any them effectively. Instead of putting a focus on one or two venues of marketing, they focused on too many with too little.

How can you avoid falling in this trap?
1. KNOW YOUR TARGET, AND FOCUS YOUR EFFORTS - And be realistic about it. Yes, it would be great if everyone from a 12 year old kid to a 95 year grandfather had a use for your product or service, but chances are your target customers demographics are much more focused than that. If primarily Women 25-54 buy from you - market to them where they are. If its Men 18-24 focus your efforts where they are. Luckily Radio is a medium that can focus on almost any demographic and EFFECTIVELY reach them anywhere when using stations that target your demographic.

2. BUY REALISTICALLY - Almost any form of marketing will take time for you to see a turn around on your investment. Why? Because you have to gain peoples attention... multiple times, before they will take action. Spending the absolute least to "test" a form of marketing is not going to yield many results, or give you an accurate view of a medium that if invested in correctly could greatly benefit your business. If you can not afford to market on a specific medium - save your money until you are able to afford to realistically test it. The old saying is true here - "you have to spend money, to make money".

Simple rules that may be difficult to follow. We all want to spend the least amount possible to market our businesses. But the truth is, to see real results many times, a significant investment is needed to get adequate word out about your products or services. When done correctly - It will yield results many times over.


An effective marketing plan starts with an experienced marketing team. If you have any questions about TV Advertising or Radio Advertising call me anytime - (231)468-9972 or email us here. Or visit http://www.bestradiocommercials.com .  My company has been one of the most trusted names in Television Advertising and Radio Advertising for years.