"How much does Radio Advertising Cost?"

"How much does Radio Advertising Cost?" ... This is a question I get asked daily.

To put it in perspective - It is like randomly asking a real estate agent... "How much does a house cost?" - Without telling them anything about where or what type of house you want to live in. The agent wants to help you find the perfect house for your needs and desires with-in your budget - but needs to know - Where is this "house" you want? How big is this "house"? What is in the "house"? What neighborhood is this "house" in?

Advertising on the radio is the same way - its all about expectations and real-estate. The real-estate of time on various radio stations in various parts of the country. The price to consistently air a :30 radio commercial in LA at 4:30pm on the #1 station is going to vary GREATLY from the cost of airing that very same commercial at 4:30pm on the #1 station in Oshkosh, WI.

Just as the cost of lumber in one city wont vary too much from city to city. The cost of having a the "physical" radio commercial created from a company like Best Radio Commercials wont vary much, but the real-estate where it airs will.

So how much will this "real-estate" cost.... Stations base their rates on your commitment to them (meaning the length of the campaign) and the amount of people their station reaches that fall into the target demographic of your customers. The real question you are likely asking is - "Can I afford radio advertising." And the answer is simple - Anyone can afford to advertise on the radio. Not everyone can afford to advertise on the radio effectively.

The best way to answer this question in full is to contact a reputable advertising agency. Discuss with them your goals and your budget. An ethical advertising agency should tell you at this point whether or not you can afford to advertise on the radio effectively, and go to work suggesting options and plans that suit your budget. Or if your expectations are too great and your budget too little, they should suggest other mediums that may suit your needs. Under no circumstances should they try to push you into radio advertising with outlandish expectations on a unrealistic budget.

A professional advertising agency will compare rates with the stations that best reach your target client demographic and negotiate with the radio stations to get you the most for your money. They can also recognize any red flags along the way and advise you. The advertising agency's profits are based on your satisfaction, so they will be the first to tell you if they smell smoke or see a mirror.

An effective marketing plan starts with an experienced marketing team. If you have any questions about TV Advertising or Radio Advertising call me anytime - (231)468-9972 or email us here. Or visit http://www.bestradiocommercials.com .  My company has been one of the most trusted names in Television Advertising and Radio Advertising for years.

Radio Commercials in Tough Times

When the country is spending less, consumer confidence levels are down, and the over-all outlook for the immediate future calls for more of slowdown before a pickup, how do you still drive customers to your doorstep?

I heard a radio commercial the other day for a local bank. It wasn’t a booming voice-over offering $25 if you open a new checking account, instead - it was the voice of a customer. A customer talking about how his family had banked with this company for years, even during the original great depression. It went on to re-enforce a sense of community, and through thick-and-thin this bank was going to be there for them, no matter what. The president of the bank came at the end with a message of re-assurance, and care for the community. It sounded honest, real and very powerful. It talked about the company’s history and their stake in the community as well as its customers. I asked myself - Who would I rather bank with if I were to open a new account? The one with the cheap frills of a free $25 check, or the one that has acted responsible over the years, is part of the community, and stood up to the last great depression?

Are peoples fear about the future irrational at this time? Yes. Are they reacting with their pocket books? Yes. Are they still spending their money somewhere? Yes.

Right now, the consumer is looking for sure bets on almost any and every purchase they make. They will do 1 of two things.
1- Buy for ultra cheap.
2- Buy from those who they have a high level of trust and confidence.

If you can’t afford to offer goods or services for ultra cheap, a high level of trust and confidence could be your life line. If you can offer both, even more power to you.

Before you put your next radio commercial together – ask yourself:

-How has your business come through for your customers over the years? What were some of the best success stories?
(Maybe ask some of your best customers to say a few words about your business in a commercial)

-Why now – on a human emotion level, is it important for your target customers to use your goods or services?

-How will you be there for your customers down the road in a few months?

Communicate these messages of honesty, stability and trust to help whether the storm.


An effective marketing plan starts with an experienced marketing team. If you have any questions about TV Advertising or Radio Advertising call me anytime - (231)468-9972 or email us here. Or visit http://www.bestradiocommercials.com .  My company has been one of the most trusted names in Television Advertising and Radio Advertising for years.