Stimulus Checks are Coming!

Just like many Americans, I'm beginning to count down the days until the infamous "stimulus" check hits my mailbox. Granted, its far form winning the lottery, heck its hardly a part of my bi-weekly paycheck, but it IS money that I didn't otherwise have. Because of this, I'm going to spend it, and spend it quick. This is the mindset that most Americans have when it comes to the free money that's headed their way. Naturally, business owners need to be thinking about how to drive these potential customers to them... and quickly!

Whatever form of marketing you are using, or plan on using (radio, print, tv, web, whatever!) it needs to convey a sense of urgency! We call this Direct Response. Save the frills and over the top creativity for the rest of the year. Right now - in all forms of marketing, You need to ask your target customers a strategic question - and answer that question with an unbeatable offer of your services or products. Your message needs to be conveyed direct and often over the coming weeks to build the top-of-mind awareness needed to draw those potential customers to you. End of story. There's going to be ALLOT of money being spent in the coming weeks, make sure your business is on the receiving end.

I would be happy to help you put together a plan to draw these customers to your business! We'll look at the options available. I'll even do all the leg work, gathering quotes for an effective plan with-in your budget. Its a great time to give your target customers what they are looking for, don't wait until this window of "stimulus" opportunity has passed



An effective marketing plan starts with an experienced marketing team. If you have any questions about TV Advertising or Radio Advertising call me anytime - (231)468-9972 or email us here. Or visit http://www.bestradiocommercials.com .  My company has been one of the most trusted names in Television Advertising and Radio Advertising for years.

The Advertising "Magic Wand"

Searching for cheapest yet most effective ways to advertise your business can be a daunting task. There are A LOT of options out there - and even MORE sales people knocking down your door trying to convince you that their medium is the "best". The thought of strategically placing interns armed with sales person targeted teasers around the entrance of your business has probably crossed your mind once or twice.

Wouldn't it be nice if you could wave a magic wand and tell all the one-sided sales people to go away. Then magically have the most effective advertising options fall on your lap, at the lowest rates in front of you? Nice thought hugh?

Surprisingly, the "magic wand" exists. You don't pay the wand anything. The wand learns what your budget is, RESPECTS IT, and puts together strategically targeted marketing plans for your business. The wand can even save you money by getting lower rates from media companies than a business owner alone. The wand works for you and your best interest, not the interest of the radio/tv/print company.

Just as you have an extensive knowledge about your industry, this wand has an extensive knowledge of the advertising industry and what works. Saving you countless hours trying to translate and understand various "ratings", "cost per point", "time spent listening", "effective frequency", "viewership stats", etc, etc, etc.

Chances are, you have plans for some form of marketing this year. You could "experiment" with that money, trying various ideas. Some may work, some may not. Or you could use the "magic wand" - commonly known as an advertising agency. An honest advertising agency works for you free of charge, learns about your goals, does all the leg work, presents various ideas, options and targeted plans to help you grow your business.

Now that you've learned a little more about what an honest advertising agency can do to help you. I would love the opportunity to learn more about your business. If given the opportunity, my advertising agency will do everything described above and more. As an agency or "magic wand" if you will... My goal is to help You reach Your goals and grow your business.


Feel free to call or email anytime!

An effective marketing plan starts with an experienced marketing team. If you have any questions about TV Advertising or Radio Advertising call me anytime - (231)468-9972 or email us here. Or visit http://www.bestradiocommercials.com .  My company has been one of the most trusted names in Television Advertising and Radio Advertising for years.

Audio on Your Website

Audio On Your Website

In years past, putting audio on a website was more of a slow loading "oh wow" factor used on personal websites to impress techno geeks. In 2008, thanks to high-speed technological advances used by most everyone, Audio on a website is a great marketing tool! Audio on your website connects your site viewers and potential customers to your products and services like never before, through an audio, visual and interactive format.

In our last article we discussed the importance of showcasing your customers positive feedback and testimonials on your website. Can you think of a more powerful from of "word of mouth" to showcase, other than just that - the "words from your customers mouths" - on your website! After reading last weeks article, one of my marketing savvy clients immediately came to me asking how we can record his clients reviews over the phone to present on his website. It's a great idea, and I'm excited to help him with it! I would be happy to help you do the same thing on your website!

Top Reasons To Add Audio To your Website
1. Customers remember what they hear more than what they read. People remember only 20% of what they read while they remember an astonishing 70% of what they hear! Three and a half times more! Your audio message will help you to stick into the minds of your customers longer.
2. Audio boosts your trust & credibility factor. Voice adds personality to your website and helps customers identify with you. Customers buy from people who they feel they know and trust, and using audio can help you communicate this.
3. Audio puts you miles ahead of your competitors. Using audio successfully on your site gives you a major competitive advantage. Most businesses don't even think of using this marketing tool - be sure you're leading the pack.
4. Your site will stand out! These days most people have computers capable of playing streaming audio and will find it a welcome and refreshing change from boring text.

5. Audio is cheap and easy to use. Being able to put audio on your website isn't limited to just techies or companies with massive budgets - anyone can do it! Most of the programs available don't even require you to know HTML or flash.

I'd be happy to help you put together an affordable plan of placing compelling audio on your website! Feel free to call or email me anytime!

An effective marketing plan starts with an experienced marketing team. If you have any questions about TV Advertising or Radio Advertising call me anytime - (231)468-9972 or email us here. Or visit http://www.bestradiocommercials.com .  My company has been one of the most trusted names in Television Advertising and Radio Advertising for years.