Making the Recession Work for You

Even as we begin to see light at the end of the recession tunnel, many businesses are still struggling to find ways of effectively advertising to their target customers on a restricted budget. While at times it may feel as though “commercial” or “marketing” budgets can be simply set aside for better times. It’s very important to know the facts about just what effective marketing can do for your business… even in tough times.

Research shows that businesses that maintained or even increased their advertising or radio commercial budget during a recession averaged higher sales growth during the recession and in the following three years. So much so that businesses who maintained or increased their advertising/radio commercial spending saw sales growth of 256% over those that cut back in advertising. If your competition is cutting back on their marketing efforts, a prime opportunity is showing itself to you. If you take advantage of the situation and work on an aggressive marketing campaign while the competition cuts back, research shows that on average a company's market share increased 2 times the average for all businesses in the post-recession.

Bottom line… if you have been thinking about making the recession work in your favor in terms of getting in front of your customers when your competition is lacking. The clock is running out. Thousands of business have discovered this strategy already. With the recession slowly passing and consumer spending moving back towards the norm, the increased exposure you can achieve for less money is not going to last long. The psychological factor is also something you need to consider. When times are tough for your target customers, if you come through for them with quality services or products, at a fair price – they will remember your business as one they could depend on through rough times. Making them more likely to come back to you for future purchases. The simple fact that times are tougher, makes the impact you have on your customers – positive or negative – have a much stronger impact.
Use these tough times to your advantage and get out there and connect with your customers like never before. You may never have an opportunity such as this to build such a lasting and loyal following as now.

An effective marketing plan starts with an experienced marketing team. If you have any questions about TV Advertising or Radio Advertising call me anytime - (231)468-9972 or email us here. Or visit .  My company has been one of the most trusted names in Television Advertising and Radio Advertising for years.

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