Why YOU May be Hurting Your Business

It shouldn’t take the dropping of a large Waterford Crystal ball dropping in Times Square to motivate you to find new ways to improve your business. Sadly for many, it is the simple date on a calendar that makes people think that “things will be different now”. Yet, many do nothing to make “make a difference”. Sadly many think the magic turn of the page will do all the work for them.

No doubt, 2008 was a very tough year for anyone who is in business. And with the tough year and uncontrollable surroundings – comes a very heavy veil of negativity.

It’s easy to understand why.

Sometimes, that negativity was very called for, there was times when things just plain sucked – and sucked the life out of us. Even as our economy begins to evolve in a positive direction... It’s much easier to stay in the “everything sucks – nothing is my fault” mood much longer than is called for. Those who do this will indeed fulfill their own prophecy. “Everything will suck” … However it will be a self induced scar – no matter how many excuses they want to come up with.
In order to change that attitude – We need to find some positives. Consumer spending and holiday shopping is up! The stock market continues to climb! Unemployment claims are going down! The overall consumer outlook has become more positive.

In plain English: Your target customers are beginning to look for ways to spend their money again. The initial shock and “SAVE”, has worn off and people are now in a place where they know what they want and where to spend their money – Rather than just sit on it.

How are you going to let them know you exist?

The companies that have seen spikes in sales over the last few months have one thing in common: They advertised. While many businesses simply cut their advertising budget out of fear, the smart ones have been taking advantage of the low rates for radio commercials and TV commercials. In doing so, they took the upper hand in the market over their competition. While people may not have been spending much, they were still listening to the free entertainment of radio and TV... In fact – they were using these mediums more than ever. Due to the simple fact: They are free.

While they were listening to their favorite talk host, music star, or reality TV show - Your target customer was also being exposed to great offers from either your business – or your competition. These businesses are now seeing the fruits of their patience and labor. They consumer has returned to their doors.

So what can you do? Let your target customer know you still exist. If you have not had a radio commercial on the air for a long time, chances are your customers may think you went out of business. It’s an easy assumption to make, since many stores closed shop. Let them know you’re still out there – let them know why you stood the test of time – and let them know why they would want to do business with you over anyone else. Do this and you too can begin to see the fruits of the not so horrible future. If you want a little help or advice as to where to start – Feel free to give me a call or email. It’s what I do for a living. I would be happy to help.

An effective marketing plan starts with an experienced marketing team. If you have any questions about TV Advertising or Radio Advertising call me anytime - (231)468-9972 or email us here. Or visit http://www.bestradiocommercials.com .  My company has been one of the most trusted names in Television Advertising and Radio Advertising for years.

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