Tis’ The Season for Tax Refunds

I guess in a perfectly responsible world, everyone who received a tax refund in the coming months would safely deposit it in a savings account for “emergency” purposes. But once we take a little trip back down to reality… Most people who get their tax refund… will do one thing with it. SPEND IT. This being the case, and you being a person who offers goods or services to the consumer – Your number one goal over the next few months needs to focus on being “Top of Mind” with that consumer. Just having your name in the phone book or owning a webpage is not enough.
When the consumer wants to make a purchase – 9 out of 10 times they will make that purchase with whatever business came to their mind first. Regardless of whether or not it is the cheapest, best or most consumer friendly business. You may have the best customer service, you may have the lowest price, you may have the best location. But if you didn’t register in that consumers mind when they decided to make a purchase. You don’t have a customer.

So how can you be top of mind with the consumer? There are a few things you need to be doing, and yes, some of these things will cost money, it doesn’t have to make you go broke, but don’t expect the masses start investing in your services, if you don’t think it’s worth investing in yourself first. The old saying still is and always will be true. You have to spend money to make money. It’s the simple principle of self investment.

Advertising – This is key. Who, What and Where? There are many outlets for you to advertise on these days. Some are more effective than others. In my experience, radio has been, and still is the most effective medium to reach the most people for the least amount of money. You are looking at pennies per impression. It is very targeted and connects with the consumer on a very personal level. Compared to other mediums where it may cost upwards of $3-$10, even more in some cases per impression, click, or piece of mail. TV comes in as a very solid medium as well. It is very targeted, and can reach masses for a very low cost per impression.

The key is knowing who your target customer is, what they want, and where they are. As an advertising agency, this is our job. We do it day in and day out. Letting our clients focus on what is most important: Running their business. Often times, we put together advertising plans for less money than a business owner could who tried to do it on their own. If you want to grow your sales, and build your customer base – feel free to call or email us at any time!


An effective marketing plan starts with an experienced marketing team. If you have any questions about TV Advertising or Radio Advertising call me anytime - (231)468-9972 or email us here. Or visit http://www.bestradiocommercials.com .  My company has been one of the most trusted names in Television Advertising and Radio Advertising for years.

How To Make an offer Your Customers Can’t Refuse

Every day when I turn on a radio commercial I hear the parade of offers… “Mention this commercial and take 5% off your order” or the always effective “use promo code AD3W92D to get five dollars off”… Giving your potential customers a reason to use your products or services is very important. Even more important is making that offer a EFFECTIVE! As much as you would like to think people will respond to getting 10% off an order, or getting five dollars off a purchase – The truth is… They Don’t Care.
If you want to make a customer take action… there is one word that is more powerful than ANY type of percent or dollar figure off offer… That word is “Free”.

However the “free” offer better be legit. I’m not saying you need to give your products or services away and go broke. I’m saying – give your customers some incentive to buy them. For example, a great one that furniture stores use in their radio commercials: “Free HDTV’s” with every purchase. Granted the “Free HDTV is usually a low cost, 14in, cheap after market HDTV. That very TV helps move furniture. (heck, I’m still using the cheap free DVD player I got with a bedroom set 6 years ago. I think of that furniture store every time I use it) If it’s a financial related service – “Free consultation” or “Free custom financial report” or “Free EBook” sound appealing because the last thing someone in financial difficulty wants to do is spend hundreds more with an accountant. If the financial company can provide them with valuable information and solutions to their problems – they have a new client.
The key to the “free” offer is: It needs to have a meaningful value to your target customer. Don’t just give away something for the sake of giving it away. The “Free” offer goes much further than running radio commercials that say “Mention this radio commercial and take X% off your order”. This is true EVEN if the consumer would save more in the long run with the percentage off. The use of the word FREE offer statically will drive more sales.
Why is this? Most people tend to only think in the “Now”. So your offers to your customer base need to be in the “now” as well. How will this almost “instantly” make life better, and almost instantly fix the problem or fulfill the need. The consumer not only wont care much about the percentage off, nor will they remember it two days later. However – They WILL remember the TV they got from you, or the free report about their specific situation, or whatever that free offer is. That “free” offer often times also turns a customer into a repeat customer. Because when it comes time to use your services again, their curiosity will once again make them wonder… what they will get for “Free”.
An effective marketing plan starts with an experienced marketing team. If you have any questions about TV Advertising or Radio Advertising call me anytime - (231)468-9972 or email us here. Or visit http://www.bestradiocommercials.com .  My company has been one of the most trusted names in Television Advertising and Radio Advertising for years.