How Effective Are Radio Commercials?

The answer to this question is quite simple – As effective as the person who wrote it. Contrary to popular belief (and contrary to what we hear all too often) an effective radio commercial should not just be a mundane cliché’ ridden script (i.e. conveniently located, don’t miss this, best selection ever, you won’t believe it!, etc) read by a deep voiced, over enunciating buffoon. Although, many times this is what we hear – so we think “that must be how it is done”.

It makes me sick to think of all the money hard working small and medium sized business people sink into ineffective radio air time, when if they did a simple Google search for “radio commercials”, they could have very easily found a production firm that could help them create a very effective radio commercial for the cost of a dinner out with friends. You wouldn’t work all year to get in shape, get the perfect tan only to walk up to the diving board and attempt to dive into a pool void of water. So why would you buy air-time only to fill it with a poorly written and produced radio commercial. If you are going to do it – do it right the first time!

So… getting back to the main point – Just how effective are radio commercials? They are very effective! When written by someone who takes the time to fully understand your business, your goals, who you want to, reach, and what you are trying to accomplish. Not just write a script based on the broad strokes of your entire website or yellow page add.

Getting down to the nitty-gritty of how your potential customers think, answering their questions before they even asked them, and creating that itch to find out more about your business are all keys to an effective radio commercial.

An effective marketing plan starts with an experienced marketing team. If you have any questions about TV Advertising or Radio Advertising call me anytime - (231)468-9972 or email us here. Or visit .  My company has been one of the most trusted names in Television Advertising and Radio Advertising for years.

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