Television Advertising Experts.com

Just launched our new site!!!

Television Advertising Experts.com ! Very excited to offer full Television Advertising production services to ALL clients now! Here is a sample of our Television Advertising work!




An effective marketing plan starts with an experienced marketing team. If you have any questions about TV Advertising or Radio Advertising call me anytime - (231)468-9972 or email us here. Or visit http://www.bestradiocommercials.com .  My company has been one of the most trusted names in Television Advertising and Radio Advertising for years.

Political Television Advertising

Are you ready for it? "But it Just ended!!!" you say! While that is true, the stage is about to be set for the 2012 Presidential Bid, and if you think the last 2 years have been ugly... Get ready for an all out backyard wrestling match between congresspeople, senators, candidates, your pet dog lucky and the neighbors second cousin Murray.

But what really makes a successful message when it comes to political advertising? If history is any lesson it is made up of two very simple things. A message that is both "Simple" and "Emotional". Sounds to simple right. Its not. In fact many candidates have taken things too far, trying to over-explain issues and agendas only to loose the interest of their audience. This may not be exactly how you want a voting public to think... however it is... so lets stick to reality. Its is the way a majority thinks, and the majority is who every candidate is after.

Why is that? Because the well thought out individual who does their homework, knows the issues, and knows exactly what each candidate stands for will never be swayed by political television advertising. The people who will take the political advertising into consideration are the sideline viewers. They have little time to research every single issue or may lack the resources to do so. In the giant pie chart of the general public, this group has the biggest piece of pie. Unfortunately, this group is also the group that is often times taken advantage of in tricky, confusing, manipulative political television advertising. Advertising that comes across as both "simple" and "emotional". While there is nothing wrong striking the an "emotional" cord with a "simple" message, its important to remember that the message needs to be accurate.

After the dust has settled, or even in the middle of a storm - if that "simple" and "emotional" message is construed as slander or defamation of character and brought to court. It can very quickly derail an otherwise strong campaign. Something that neither the candidate or the general public should have to put up with, when trying to find the best people to lead their communities into the future. So weather you are a casual viewer of political television advertising or a candidate trying to craft a message. Remember two things when watching or broadcasting - "Simple" & "Emotional".

An effective marketing plan starts with an experienced marketing team. If you have any questions about TV Advertising or Radio Advertising call me anytime - (231)468-9972 or email us here. Or visit http://www.bestradiocommercials.com .  My company has been one of the most trusted names in Television Advertising and Radio Advertising for years.

How to make a Radio Commercial Relevant

If you are airing radio commercials for your business, take a moment to look at the ad copy. Then ask yourself… does this script speak to my target customer of today? Are the terms reminiscent of how your customers speak? Are the descriptions accurate and appealing or do they sound over-used and cliché’?

I recently spent several hours driving across a state listening intently to local radio, and what heard what disturbing. Especially in an economy where every penny counts. I heard radio commercial after radio commercial filled with weak offers, non-existent call to action lines, and less than appealing voices calling for the consumer to take action . If just ONE of these commercials had a little more time spent on it - ironing out the details – reviewing its goal - it would have been a shining diamond in the rough of the radio commercial landscape.

I was hearing terms like “space age technology” in a message targeted at 20 some-things. I’m sorry but the space age technology line was outdated by the late 80’s. Twenty years later, it’s an antique term.

“Biggest variety” “great selection” – These I hate too. It describes nothing. Everyone has a selection. What makes your selection different? Point that out!

WWW… Please stop with this! Everyone knows www, hell you don’t even need to type it anymore! “Visit us online”. Really? Why? What’s the ploy of visiting you on line… give me a REASON! Please DON’T send me to your site, if it looks like it was designed in 1995 by your cousin’s son for a school project.

I’m just scraping the surface here. I could go on and on for days. Bottom line, If you advertise. Make sure you know what is being said about your business in those “advertisements” or they could very quickly start working against you as compared to “working for you”.

An effective marketing plan starts with an experienced marketing team. If you have any questions about TV Advertising or Radio Advertising call me anytime - (231)468-9972 or email us here. Or visit http://www.bestradiocommercials.com .  My company has been one of the most trusted names in Television Advertising and Radio Advertising for years.