3 Ways TV Advertising Is Becoming More Effective

I know… The title is a statement that you don’t see very often these days; I however believe it’s true.  The reason TV Advertising is becoming more effective than ever before is a combination of several factors in play right now. Some of these factors may even be viewed as the “arch enemy” of the very medium itself. When you have lemons turn them in to lemonade right? Here are some way’s TV has been doing just that.

Factor Number One: Targeted Programming. The first reason for TV advertising becoming more effective is a more qualified customer viewing select programming.  There is more effective, more on target programming out there than any other point in HISTORY. Instead of being passively viewed by huge masses where most could care less about your commercial, you can now reach a viewer who is engaged in a program that relates to what you are advertising. Giving you a much higher chance of connecting and converting. Don’t believe me? Just look at the tra-gillions of shows you could care less about on cable! Guess what! Millions of others out there DO care about those shows! Each niche show is another outlet for niche marketing.

Factor Number Two: Social Media. Some view it as a battle between TV and Social media, when in fact Social Media is HELPING drive TV views! Prime example – The VMA’s, when Beyoncé’ showed off her baby bump or Lady Gaga came out dressed as a man, the social media world LIT UP!  So did millions of TV sets! People didn’t watch the clips second hand the next day on YouTube, they watched it live on TV as in real time they found out about what was going on through social media. They also stuck around to see the rest of the show… and the advertising. This happens with all TV shows now. If something is happening on a sitcom I can guarantee you that it is being talked about on social media seconds after it airs live. Social Media is driving more viewers back to the glowing box in the middle of the room.

Factor Number Three iPad’s and Laptops: The computer is no longer the escape box in the den or extra bedroom. It’s on our laps, in our hands and lives in our hands at all times. Most of the time at home, that place is in front of the TV. Is it a distraction? – Yes. HOWEVER if you are in-tune with this fact, you can tailor your message on TV to the viewer who has the net at their fingertips with a ploy to visit your website or get your app for a FREE burger, gift card, or stick of deodorant. Offer them something FREE on TV, and you will grab their attention, and not only get their eyes for 10 seconds, but for the following 5 mins while they go to your site and get the goods you promised in the TV advertising. If your product is any good, you will likely have a customer for much longer than that initial 10 seconds on screen.

If you ever need help creating an effective professional TV, Radio, Web, or Video Commercial please give me a call. It's what I do! I have hundreds of clients who would be happy to tell you that that our work doesn't "suck". My direct line is (231)468-9972. Or you can email me tony@televisionadvertisingexperts.com . You can see samples of our work at http://www.televisionadvertisingexperts.com and http://www.bestradiocommercials.com .